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Make your resume pop

At McKinney-Cerne Inc., we believe a well-crafted professional resume is still the best way to land an interview for your dream job despite emerging promotional websites such as LinkedIn. Now, creating...

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Are correct grammar, precise punctuation, and legible penmanship a thing of...

Yesterday, Katia Hetter posted her article “Nation of adults who write like children?” on cnn.com. The article pictured letters teen stars Miley Cyrus and Justin Beiber recently wrote themselves as...

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Going Digital: How Newspapers are Being Affected

Ever get annoyed while reading newspapers due to ink smudges left on your fingers, the noise when trying to fold the pages just right or the difficult task of putting the newspaper back the same way...

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Tips to Communicate Better with Journalists in 2013

Every day journalists are bombarded by PR professionals sending them the “best” story they’ve ever heard and why their client deserves to be written about… but not everyone gets the reporter’s call...

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Press Release Headlines that Make News

Writing the perfect headline for a press release is one of the hardest parts of making your news worthy to stop the editor and make him/her think… hey, I want to know more about that and so do my...

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Improve your social media metrics

The Social Marketing Forum published this great white paper from Vocus on 10 key blogging, content and social media metrics and how to improve them. Read it here. I recommend you read the full article...

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Creative Ways to Capture Leads

While not everyone is the best writer or can afford to pay one for every marketing campaign, it is critical to communicate your products and services and their value to prospective customers....

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Building Your Social Media Identity

Well, if your business is not in someway on social media – crawl out from under your rock and get with it… Social Media offers a number of benefits to businesses wanting to engage their customers,...

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Ten Twitter Tactics from the Pros

Ever wonder why certain brands have such high success on social media platforms?  They listen to their audience, then use the platforms unique benefits to provide great content for sharing and...

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Timeless Content Marketing Lessons

A very interesting blog caught my attention in which a little history turned into some timeless lessons we could learn from none other than Mr. Benjamin Franklin – one of the best marketers of his...

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